My word for the day is ROTTEN.
Why? Because that's the first "R" word I thought of. Not because I'm negative, mind you, but because it brings to mind something I said to someone today when we were talking about salesmanship.
I've been in sales practically my entire life. And one of the things a lot of salespeople think is absolutely necessary in sales is to quote "apples for apples" when trying to win a customer from a competitor.
Personally, I hate the theory and think it's a bunch of crap. Someone (I think it's Jeffrey Gitomer) has this to say about the apples-to-apples mentality: "What if the other guy's apple is ROTTEN?"
HELLO! If someone is unhappy with his service provider, and he's shopping, something is clearly wrong with the relationship. Now, that doesn't necessarily mean the service provider must be the person with the "issue;" we've all had customers we'd like to give away... But it's a red flag.
I believe in giving my customers what they're looking for and it's seldom the exact same thing someone else has given them. Apples are okay; rotten apples are not.